Your mountain sports experts

Managing Director, Swiss certified ski instructor

Favorite place in Alpina: Anywhere with a view of the entrance

Favorite mountain: Rophaien

Known for: Storm hairstyle

Especially likes: Her dog Aisha

Deputy Managing Director, Swiss certified mountain guide SBV

Favorite place in Alpina: Hardware department and workshop

Favorite mountain: Galenstock

Known for: Strange sitting positions

Especially likes: Tattoos

Saleswoman, ski instructor

Favorite place in the Alpina: Right next to the coffee machine

Favorite mountain: Gemsstock

Known for: Cheerful nature and a smile on his face

Especially likes: Shopping

Saleswoman, fairy godmother

Favorite place in Alpina: The bench in front of the store

Favorite mountain: Bockmattli

Known for: Stylish appearance

Especially likes: Time with the grandchildren

Saleswoman, ski instructor

Favorite place in the Alpina: behind the camera for Insta

Lieblingsberg: Fenêtre d'Arpette

Known for: precise direction & delicious food tips

Especially likes: Yoga

Salesman, ski instructor

Favorite place in the Alpina: by the skis

Favorite mountain: Stetind

Known for: a serious face and skiing 

Especially likes: even more skiing

Saleswoman, ski instructor

Favorite place in Alpina: In the women’s department

Favorite mountain: Rossboden

Known for: Exciting stories

Especially likes: Spending time in the mountains

Salesman, biathlete (Swiss-Ski C-team)

Favorite place in Alpina: At the wax (because he knows his stuff)

Favorite mountain: Podium (preferably at the top)

Known for: His distinctive dialect

Especially likes: Long training sessions