Your mountain sports experts
About Us
We are Alpina Sport
As enthusiastic athletes, sound advice is of the utmost importance to us. We live our passion for offering our customers exactly the right thing.
Thanks to our many years of experience and direct contact with our mountain guides, we can guarantee you first-class advice and service.
Our team looks forward to welcoming you!
Our team
Franziska Z'Graggen
Managing Director, Swiss certified ski instructor
Favorite place in Alpina: Anywhere with a view of the entrance
Favorite mountain: Rophaien
Known for: Storm hairstyle
Especially likes: Her dog Aisha
Tino Planzer (alias "mer-setti")
Deputy Managing Director, Swiss certified mountain guide SBV
Favorite place in Alpina: Hardware department and workshop
Favorite mountain: Galenstock
Known for: Strange sitting positions
Especially likes: Tattoos
Katia Österlund
Saleswoman, ski instructor
Favorite place in the Alpina: Right next to the coffee machine
Favorite mountain: Gemsstock
Known for: Cheerful nature and a smile on his face
Especially likes: Shopping
Vreni Mattli
Saleswoman, fairy godmother
Favorite place in Alpina: The bench in front of the store
Favorite mountain: Bockmattli
Known for: Stylish appearance
Especially likes: Time with the grandchildren
Tina Somers
Saleswoman, ski instructor
Favorite place in the Alpina: behind the camera for Insta
Lieblingsberg: Fenêtre d'Arpette
Known for: precise direction & delicious food tips
Especially likes: Yoga
Jorgen Cleiren
Salesman, ski instructor
Favorite place in the Alpina: by the skis
Favorite mountain: Stetind
Known for: a serious face and skiing
Especially likes: even more skiing
Clear Wipfli
Saleswoman, ski instructor
Favorite place in Alpina: In the women’s department
Favorite mountain: Rossboden
Known for: Exciting stories
Especially likes: Spending time in the mountains
Matthias Riebli
Salesman, biathlete (Swiss-Ski C-team)
Favorite place in Alpina: At the wax (because he knows his stuff)
Favorite mountain: Podium (preferably at the top)
Known for: His distinctive dialect
Especially likes: Long training sessions
Partner
Get to know our partners
Together we are stronger. We value working with great companies and interesting people who share our goals. We look forward to further successful cooperation!
